300% Lead GrowthFor Professional Services Firm
How we helped a local law firm triple their qualified leads and dominate their local market through strategic digital marketing.
Client Overview
Company Profile
- Industry:Legal Services
- Company Size:10-20 employees
- Target Market:Local clients within 25 miles
- Services:Personal injury, family law
Project Details
- Timeframe:6 months
- Monthly Budget:$15,000
- Channels:Local SEO, Google Ads, Facebook
- Primary KPI:Qualified lead generation
The Challenge
LocalService Hub was a well-established law firm with a strong reputation in their community, but they were struggling to grow their client base in an increasingly competitive market. Their digital presence was outdated and they were losing potential clients to more digitally savvy competitors.
Key challenges included:
- Poor visibility in local search results despite 15+ years in business
- Outdated website with low conversion rate (1.5%)
- Inefficient Google Ads campaigns with high cost per lead ($350+)
- No system for tracking and nurturing leads
- Limited online reviews and reputation management
Our Approach
1. Local SEO Domination
We implemented a comprehensive local SEO strategy to improve visibility for high-intent local searches.
Key Actions:
- Optimized Google Business Profile with service categories, photos, and Q&A
- Built 50+ local citations with consistent NAP information
- Created location-specific content targeting local keywords
- Implemented schema markup for attorneys and legal services
2. Website Redesign & Conversion Optimization
We redesigned the firm's website with a focus on user experience and conversion optimization.
Key Improvements:
- Mobile-first design with simplified navigation
- Practice area pages with client testimonials and case results
- Implemented live chat and call tracking
- Created practice-specific landing pages for PPC campaigns
3. Google Ads Optimization
We restructured and optimized their Google Ads campaigns to focus on high-intent, location-specific keywords.
Key Strategies:
- Implemented geo-targeted campaigns with radius bidding
- Created ad extensions with location, call, and sitelink information
- Developed negative keyword lists to filter out non-qualified traffic
- Implemented call-only campaigns for high-intent mobile searches
4. Reputation Management & Reviews
We implemented a systematic approach to building the firm's online reputation and reviews.
Key Actions:
- Created automated review request system for satisfied clients
- Developed review monitoring and response protocols
- Featured client testimonials and case results on the website
- Created video testimonials with satisfied clients
Results
Qualified leads increased from 45 to 180 per month
Reduced from $350 to $192 per qualified lead
For 35 high-value local keywords
Increased from 1.5% to 7.2%
Additional Outcomes
- Google reviews increased from 15 to 87 with an average rating of 4.9/5
- Organic traffic increased by 280% year-over-year
- Phone calls from Google Business Profile increased by 320%
- Client intake process efficiency improved by 65%
Client Testimonial
"Working with One Tap Media has been a game-changer for our firm. Their local SEO and digital marketing expertise has completely transformed our online presence and lead generation. We've seen a 300% increase in qualified leads, and we're now the dominant firm in our local market for our practice areas. Their team is responsive, data-driven, and truly cares about our success."
Ready to Grow Your Lead Generation?
Let's analyze your current lead generation strategy and create a plan to significantly increase your qualified leads.
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