$2M+ Revenue GeneratedFor E-commerce Brand
How we helped an e-commerce furniture brand scale their online sales and generate over $2 million in revenue through strategic digital marketing.
Client Overview
Company Profile
- Industry:E-commerce Furniture
- Company Size:20-50 employees
- Target Market:Home owners, 25-45
- Products:Modern furniture & home decor
Project Details
- Timeframe:6 months
- Monthly Budget:$30,000
- Channels:Google Ads, Facebook/Instagram, Email
- Primary KPI:ROAS (Return on Ad Spend)
The Challenge
FurnitureMax was struggling to scale their e-commerce business despite having quality products and competitive pricing. Their digital marketing efforts were fragmented and inefficient, resulting in high customer acquisition costs and low conversion rates.
Key challenges included:
- High cart abandonment rate (78%) and poor mobile conversion experience
- Inefficient ad spend with a ROAS of only 2.1x
- Limited customer data and no segmentation strategy
- Disjointed marketing channels with no cohesive strategy
- Seasonal sales fluctuations with no strategy to smooth revenue
Our Approach
1. Conversion Rate Optimization
We began by optimizing the website and checkout experience to improve conversion rates before scaling ad spend.
Key Actions:
- Redesigned product pages with improved imagery and social proof
- Streamlined checkout process, reducing steps from 5 to 2
- Implemented exit-intent popups with targeted offers
- Optimized mobile experience with simplified navigation
2. Multi-Channel Strategy
We developed an integrated multi-channel strategy to reach customers at every stage of the buying journey.
Key Components:
- Google Shopping campaigns with product feed optimization
- Facebook/Instagram dynamic product ads with lifestyle imagery
- Email marketing automation for cart abandonment and customer retention
- Cross-channel retargeting with sequential messaging
3. Customer Segmentation & Personalization
We implemented advanced customer segmentation to deliver personalized experiences and offers.
Key Strategies:
- Created customer segments based on purchase history and browsing behavior
- Developed personalized product recommendations
- Implemented dynamic pricing and promotions based on customer value
- Created lookalike audiences based on high-value customer profiles
4. Data-Driven Optimization
We implemented a continuous optimization process based on real-time data and testing.
Key Processes:
- Weekly performance analysis and budget reallocation
- A/B testing of ad creative, landing pages, and offers
- Customer journey analysis to identify and fix conversion bottlenecks
- Competitor monitoring and strategic adjustments
Results
In 6 months from digital channels
Up from 2.1x before our engagement
From 78% to 27% abandonment rate
Through cross-selling and upselling
Additional Outcomes
- Customer retention rate increased by 40%
- Mobile conversion rate improved by 250%
- Email marketing revenue increased by 320%
- Seasonal revenue fluctuations reduced by 60%
Client Testimonial
"Working with One Tap Media has been transformative for our business. They didn't just run ads - they completely overhauled our digital strategy and customer experience. The results have been incredible, with over $2 million in revenue generated in just 6 months. Their data-driven approach and attention to detail is unmatched. We now view them as true partners in our growth."
Ready to Generate Similar Results?
Let's analyze your e-commerce business and create a strategy to drive significant revenue growth.
Found this helpful?
Share this page with others who might benefit from it.